Privacy Policy

Last Updated: July 10, 2024


Bangufi Enterprises, LLC (“Headway”, "we," "us," or "our") provides personalized hair care tracking and routine creation services through our Headway mobile application (the “App”), and we provide information about the App through our website (the “Site”). In this Privacy Policy, the Site and the App and our related services are referred to collectively as the “Service” or “Services.”

Your privacy is important to us and we are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and share your personal data when you use our Services. Please review this policy carefully and contact us if you have any questions.

Information We Collect and Receive
To use our Service, you will be required to provide certain personal data. The data collected alone, or in combination with other information in our possession, could be used to identify you or otherwise relates to you.

We collect personal data when you use our Services, contact us with inquiries or otherwise communicate with us, or take our introductory hair assessment when first logging in to the App. The personal data collected during these interactions may vary based on what you choose to share with us, but it will generally include:

  • Name: To personalize your user experience and interactions within the App.

  • Email address: Necessary for account creation and communication purposes.

  • Age: Aids us in understanding the demographics of our user base, ensuring our services cater to diverse age groups.

  • Hair characteristics and preferences: Allows us to tailor product recommendations, hair care routines, and educational resources to suit your individual needs.

  • Photos: Allows you to visually track the transformation and progression of your hair journey over time.

  • Personal health information: You may choose to use certain features of the Service that will allow you to input additional personal details concerning your health. This may include information regarding medications and treatments you use to address your hair concerns, the date of your prescriptions, the frequency of your treatments, and dosage levels.

We maintain active pages on social media platforms such as Facebook and Instagram ("Social Media Pages"). When you engage with our Social Media Pages, we may gather personal information that you choose to share with us, including your contact information. Additionally, the companies hosting our Social Media Pages may furnish us with aggregated insights and analytics concerning the utilization of our Social Media Pages.

Furthermore, when you visit, use and interact with our Services, we may receive certain information about your visit, use or interactions. For example, we may monitor the number of App users, peak visit times, the most popular features, the devices utilized to access our App, general geographic data, and user navigation patterns. In particular, the following information is created and automatically logged in our systems:

  • Log data: Information that your browser automatically sends whenever you visit the Site (“log data”). Log data includes your Internet Protocol address, browser type and settings, the date and time of your request, and how you interacted with the Site.

  • Cookies: We use cookies to operate and administer our Site, gather usage data on our Site and improve your experience on it.

  • Device information: Includes name of the device, operating system, device/advertising identifiers, and browser you are using. Information collected may depend on the type of device you use and its settings.

  • Usage information: We collect information about how you use our Service, such as the types of content that you view or engage with, the features you use, the actions you take, date and the time, frequency and duration of your activities. Usage information includes referring and exit pages and URLs, platform type, number of clicks, landing pages, pages and content viewed and the order of those pages and error logs.

While we may request personal information, you maintain the choice to decline. However, certain data may be necessary to provide specific features or services. If you opt not to provide such data, you may be unable to utilize certain aspects of our product or features.

Purpose of Data Collection
We collect personal data to enhance your experience with our Services and provide you with a personalized user experience. The data we collect serves the following purposes:

  • Provision of Service: To support the core functions and operations of our Service, ensuring a seamless user experience and enabling access to essential features and services.

  • Personalization: To customize your experience within the app, including better curation of product recommendations, hair care routines, and educational resources that best suit your needs.

  • Communication: To facilitate account creation, provide support, and send relevant updates and notifications.

  • Improvement: To analyze user trends and behavior, allowing us to improve and develop our services and offerings.

  • Safety and Security: To protect against unauthorized access or misuse of your information.


How Data is Collected
Your personal data is collected through two channels: user input and app usage. For example, during the account setup process, you will be prompted to provide details such as your email address. You will also be prompted for data when completing the hair assessment quiz. 

You have the power to access and control how your data is collected and used within Headway. Subject to certain exemptions, and depending on your location and the nature of your interactions with our Services, you may request the following actions in relation to your personal data:

  • Information about how we have collected and used your personal data. We have made this information available to you without having to request it by including it in this Privacy Policy

  • Access to a copy of the personal data that we have collected about you. Where applicable, we will provide the information in a portable, machine-readable, readily-usable format

  • Correction of personal data that is inaccurate or out of date

  • Deletion of personal data that we no longer need to provide the Services or for other lawful purposes

  • Permanent deletion of your data from our systems should you choose to discontinue use of our Services

  • Additional rights, such as to object to and request that we restrict our use of your personal data, and where applicable, you may withdraw your consent

You can manage your personal information collected by Bangufi Enterprises, LLC and exercise your data protection rights by reaching out to our support team. Be aware that there may be limitations on accessing or controlling your personal data in certain situations, as required by law.

Age Limitations
We do not authorize the use of our Services by children under the age of 13, to the extent prohibited by applicable law. Should we discover that a user under this age has submitted personal information, we will promptly delete their account and data from our servers. If you are a parent or guardian and suspect that your child has shared personal information with us, please contact our support team without delay so we can address the situation accordingly.

Data Storage and Security Measures
We take the security of your personal data seriously. Your information is stored with unique identifiers tied to your browser, application, or device. We implement industry-standard security measures to safeguard your data against unauthorized access, disclosure, or misuse.

Third-Party Services and Data Sharing
Under specific circumstances, we may disclose your personal data to third parties without providing additional notice, except where required by law. We may share personal data with vendors and service providers, including hosting services, cloud services, information technology providers, email communication software, email newsletter services, advertising and marketing services, and analytics services. While utilizing these services, certain personal data may be shared with these providers to improve the App's performance and enhance user experience. For more details on how these providers handle data, please refer to their respective websites.

Links to Other Websites
The App may contain links to other websites not operated or controlled by Headway, including social media services (“Third Party Sites”). The information that you share with Third Party Sites will be governed by the specific privacy policies and terms of service of the Third Party Sites and not by this Privacy Policy. By providing these links we do not imply that we endorse or have reviewed these sites. Please contact the Third Party Sites directly for information on their privacy practices and policies.

Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our data practices or regulatory requirements. As laws, regulations, and industry standards continue to develop, adjustments to our services or operations may become necessary. Significant updates will be communicated to users through prominent notices within the App or via email notification.

Contact Us
Please feel free to contact us with any questions about this Privacy Policy. We will respond within a reasonable timeframe. You may contact us at support@headwayhair.co.